This chapter focuses on my participants’ understanding of female beauty and how they construct female beauty in the way they discuss themselves and others. The data found that the concepts of inner and outer beauty have a symbiotic relationship whereby each affects the other. These concepts are not oppositional but are both important for participants to gain ‘empowerment’. Yet, the participants placed a higher value on inner beauty, which enabled them to resist the pressures of outer beauty standards. This chapter argues that discourses of inner beauty are not value-free and are influenced by a variety of dominant discourses, such as state interest and the beauty industry. In this regard, inner beauty needs to be interrogated and cannot simply be perceived as a tool for women’s empowerment. This finding illustrates the importance of discourses of cultural specificity in beauty practices in so far as participants negotiate constructs of inner and outer beauty in ways which are shaped by a Chinese social and political context and foregrounds the issues of cultural specificity within beauty culture studies.