Strategic marketing scholars argue that our existing marketing knowledge is inept to meaningfully sustain the competitive advantage of a brand, even only from a single bottom line context, i.e., focusing only on profit-making initiative to ensure the brand’s long-term commercial competitive advantage. Subsequently, the existing strategic marketing principles are further impractical to rationally support a brand’s initiative to prolifically pursue the triple bottom line, i.e., contributing to people and planet while making profit. To address this gap in existing marketing pedagogy, this chapter will help prepare marketeers to apply different strategic cross-disciplinary and cross-functional business theories to support their strategic marketing plan, with an aim to more meaningfully pursue the triple bottom line, and sustain or extend the short-lived commercial competitive of a brand. At the intersections of strategic management, psychology, economics, cognitive science and marketing principles, this chapter: Similar to all other chapters in the book, this chapter also presents discussions based on real-life marketing schemes, socioeconomic and ecological case examples, web exercises, manager’s corners, and sustainable marketing-in-actions, in order to clarify the application of complex cross-disciplinary and cross-functional arguments in a simplified manner. The futuristic evolutionary aspects of strategic marketing education and practice, and the subsequent propositions that are discussed in this chapter will help tomorrow’s marketeers to understand the practical significance of the propositions to meaningfully contribute back to their society and ecology, while sustaining (or at least extending) the commercial competitive advantage of their brands.