No, Trump Did Not Win Because of Twitter: The Real Impact of Social Media on US Voters During the 2016 Presidential Elections

The 2016 US presidential election attracted unparalleled media attention. News organizations reported on the related events with in-depth coverage. Unlike previous presidential elections, social media platforms were crucial in disseminating information. Furthermore, they also helped spark debates amongst voters. However, some media personalities and newscasters claimed that Donald Trump won thanks to social media. Even the president believed social media contributed to his victory. The impact of social media on the 2016 election was less significant than commonly believed. Traditional media, particularly television news and its online versions, had a much more significant influence. However, many people attribute a crucial role to platforms like Facebook, Twitter (now known as X), and Instagram in Trump’s victory, overlooking the role of the press. Many scholars and journalists claim that Trump would have lost the election to Clinton if it were not for the widespread dissemination of fake news on various social media platforms. It is essential to highlight that most Americans obtained news and information during the elections from traditional media sources, such as radio and television. At the same time, only 14 percent relied on social media.