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A business level focusfocus strategystrategy targets specific territories or buyer groups. It can be either a focused cost leadership strategy or a focused product differentiationproduct differentiation strategy, which raises the question of whether it is a separate genericgeneric strategy.

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Focus Strategy

  • 章节

  • 发表日期：

    2025年

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  • James O. Fiet

摘要

A business level focusfocus strategystrategy targets specific territories or buyer groups. It can be either a focused cost leadership strategy or a focused product differentiationproduct differentiation strategy, which raises the question of whether it is a separate genericgeneric strategy.