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The message that product differentiationproduct differentiation sends is that our product or service is better than theirs. It creates differentiation through (1) product attributes, (2) customer relationshipscustomer relationships, and (3) linkages within or between firmslinkages within or between firms.

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Product Differentiation Strategy

  • 章节

  • 发表日期：

    2025年

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  • James O. Fiet

摘要

The message that product differentiationproduct differentiation sends is that our product or service is better than theirs. It creates differentiation through (1) product attributes, (2) customer relationshipscustomer relationships, and (3) linkages within or between firmslinkages within or between firms.