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Positioningpositioning is the process of creating a perception in the minds of buyers that one’s product or service is superior to alternatives. Although this normally takes place at the functional levelfunctional level, it can be exploited at the business levelbusiness level.

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Positioning

  • 章节

  • 发表日期：

    2025年

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  • James O. Fiet

摘要

Positioningpositioning is the process of creating a perception in the minds of buyers that one’s product or service is superior to alternatives. Although this normally takes place at the functional levelfunctional level, it can be exploited at the business levelbusiness level.