The article proposes an approach to education with omnichannel aspects that will help to achieve success. Based on the study of international experience of leading universities and the experience gained in the process of training and retraining of bachelors and masters in the field of economics, finance and information technology in leading Russian universities, the omnichannel revolution in higher education in the conditions of digital transformation is investigated. The stages of omnichannel strategy of higher education organization development in the conditions of digital transformation are defined. Aspects of the omnichannel approach in the digital learning technology industry are investigated using data from university websites. The first aspect is defined as promoting the use of integrated channels in education. The second aspect is declared as the need to apply tools and technologies to support omnichannel educational activities. The third aspect is specified as the possibility of measuring the omnichannel learning trajectory, collecting online statistics by an educational organization. The following directions of further implementation of omnichannel educational activity are identified: creation of an online master's degree program, in which all courses are read in MOOC format, and the use of machine learning for mining and analysis of data generated by programs based on digital learning technologies. It is shown that the proposed omnichannel approach can be applied to any organisation operating in the market of educational services.