Multi-criteria Model of Supplier Evaluation for E-commerce

This chapter presents a multi-criteria model for supplier evaluation in the context of e-commerce, taking into account the complexity of supplier selection and management. The model integrates 27 different criteria, which were discussed in the previous chapter. Different approaches to determining the weights of these criteria are explored, including naive equal weighting, expert evaluation, and optimisation techniques such as genetic algorithms and neural networks. The chapter provides a comprehensive methodology for aggregating these criteria into a single evaluation metric, enabling e-commerce companies to make informed decisions about their partnerships with suppliers. A case study of a real online shop illustrates the practical application of the model, highlighting the benefits of a structured, data-driven approach to supplier evaluation.