The research determines the impact of the smart economy market environment on the application of big data and AI in digital business. Moreover, the research identifies prospects for optimizing this influence. Based on the advanced international experience of the top 20 countries in terms of the prevalence of big data and AI technologies in the business environment in 2023, the authors created a regression model to analyze the impact of smart economy market conditions on applying these technologies in digital business. The fundamental significance of the developed model lies in its scientific explanation and justification of how various smart economy market conditions influence the use of big data and AI. The theoretical importance is found in the author’s classification and ranking system of smart economy market conditions based on their impact on the use of big data and AI. The authors monitored the favorability of the smart economy market environment for disseminating big data and AI. The research reveals prospects and provides the author’s recommendations for spreading big data and AI in a more favorable smart economy market environment. Their practical significance is that they will help improve the practice of public management of digital business.