The Algorithmic Power and Subtitles in African Language on Facebook Peripheral News Outlets: Language Policy and Practices
摘要
African journalism practice on Western-based websites has prompted scholarly enquiry into how local languages thrive within English-dominant spaces. This chapter explores how the algorithmic functions on Facebook regulate user content in African indigenous language. Using qualitative content analysis, the study analyses how peripheral news outlets, namely, Hatirare263 and iHarare.com (predominantly in Shona language), circumvent the English algorithm. Backed by in-depth interviews with the editors of the news outlets, the study further explores how content in Shona language gets regulated by Facebook. The findings of the study show that Facebook’s algorithmic functions can be reshaped or localised through audience engagement, enhanced by likes, comments, sharing and following of local content. On the other hand, the study notes that Facebook struggles to regulate vulgar or hate speech and colloquial language on peripheral or non-mainstream news outlets, as it relies on non-African language translators. From a decolonial perspective, we argue that Facebook can make use of Africans to contribute towards multilingual indigenous language tools that can monitor and regulate content in African languages.