Elderly people are among the most vulnerable groups in terms of their exposition to cyber threats in our increasingly digital society. While a large variety of IT services is available that could support especially their lives (e.g. related to health or mobility issues), out of a lack of self-efficacy they often tend to evade these services–including even those that aim at improving IT security-related competences. We present an infotainment approach to reach these people with relevant information and an encouraging message through crossmedia storytelling. First feedback from a user study including live readings as well as offline and online media provides strong hints that information integrated in a narrative primarily received for entertainment can percolate mental reservation against digital services and improve self-efficacy.

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Subliminal Teaching for Elderly People Through Crossmedia Storytelling

  • Wolfgang Heiden,
  • Tea Kless,
  • Veronika Saitova,
  • Valeska Wegner,
  • David Rötter,
  • Thomas Neteler

摘要

Elderly people are among the most vulnerable groups in terms of their exposition to cyber threats in our increasingly digital society. While a large variety of IT services is available that could support especially their lives (e.g. related to health or mobility issues), out of a lack of self-efficacy they often tend to evade these services–including even those that aim at improving IT security-related competences. We present an infotainment approach to reach these people with relevant information and an encouraging message through crossmedia storytelling. First feedback from a user study including live readings as well as offline and online media provides strong hints that information integrated in a narrative primarily received for entertainment can percolate mental reservation against digital services and improve self-efficacy.