Introduction: Transforming Global Challenges into Opportunities for Sustainable Entrepreneurship

This chapter introduces the thematic setting of the second volume of this book series “Sustainable Business Development” featuring 11 book chapters providing practical insights. With a rapidly growing concern for sustainability around the world, organizations face significant challenges they need to address. These challenges often relate to the concept of value at the core of organizations’ business models. Moreover, stakeholder groups often are the root cause of these challenges as they can exert significant pressures on organizations to become more sustainable. Furthermore, economic and political uncertainties can be cause for concern. However, these challenges also represent opportunities, if organizations address them, align their business models and respond to expectations from stakeholders appropriately. In this context, sustainable entrepreneurship can be useful with particular emphasis on suitable solutions, target customers, market environment, supply chain processes and financial logic.