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Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. We present the game’s educational strategy before the background of findings from moral psychology and studies of game-based learning.

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uFood: Concept for a Serious Moral Game on Social-Media Marketing

  • 会议论文

  • 发表日期：

    2025年

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  • Johannes Katsarov,
  • Tammo Rabener,
  • Tim Wagenbach,
  • Evgeniya Zakharova,
  • Yolanda Blanco Hoppmann,
  • Lisa Tran,
  • Paul Drews,
  • Hannah Trittin-Ulbrich

摘要

Many ethical problems and risks are connected to the use of social media for purposes of marketing. Serious games have been shown to be particularly effective in promoting ethical sensitivity in other domains. In this paper, we outline the concept of uFood, a serious moral game to sensitize students of business and technology to issues related to social-media marketing. We present the game’s educational strategy before the background of findings from moral psychology and studies of game-based learning.