People live in an increasingly consumerist world where the consumption of digital communication channels is on the rise. The digital world has its own structure with many players and, therefore, more complex communication processes. The objective of this chapter is to develop an integrated communication plan where the channels the company uses to communicate with customers are defined in order to increase the notoriety of the company at national and international level. First, a diagnosis of the current situation was developed, which allowed to identify the company's shortcomings and to analyse the competition. This observation allowed to define objectives and to develop and implement a communication strategy. Subsequently, the strategy was monitored, and results analyzed. This chapter thus helps specific companies develop new marketing communication strategies in order to influence the consumer to buy the products.