Artificial intelligence emerged as a tool that, for many, is disruptive to creativity or as a milestone that plans to serve as the end of the design profession. For this reason, this article starts with a review of the new terminology of “AI” and then collects qualitative data to make a comparison between the responses and match ideas that analyze the perceptions that graphic designers have after the rise of this technology in the last year in the current context of the city of Quito, Ecuador; it also detects the frequency of use given to this resource and or ignorance of it in the development of their profession, to finally conclude with a reflection that refutes the introductory idea and offers a judgment from the hand of the visual communicator towards Artificial Intelligence.