This chapter provides an insight into the DB Schenker STARTup terminal as a pioneering model for successful collaboration between established companies and innovative startups. At a time when digitalization and automation bring not only opportunities but also significant challenges, DB Schenker is positioning itself as a leader in the global logistics industry. The STARTup terminal serves as a strategic tool that enables the company to efficiently leverage technological advances through targeted innovation partnerships with startups, thereby securing long-term competitive advantages. The core of the chapter is a nuanced examination of the “push” and “pull” methods used by the STARTup terminal to identify and integrate innovation. Concrete case studies illustrate the operational excellence of this approach. At the same time, the STARTup terminal’s carefully implemented governance model, led by the Innovation Board, provides a solid foundation for the strategic direction and resource allocation critical to the success of such innovation initiatives. Aimed at companies and startups considering similar collaborative models, this chapter provides practical insights and concrete recommendations for successful implementation. The case of DB Schenker serves as an inspiring example of how a focused innovation strategy can not only deliver efficiency gains, but also set the stage for future growth.