The rapid development of e-commerce is gradually breaking through the time and space limitations of commodity transactions, expanding business areas, and creating a unique market environment. In the context of the development of cross-border e-commerce, translation, as an important tool to eliminate language and cultural barriers, plays a vital role in expanding the trade field. Based on the interaction of work and theory, this article mainly discusses the impact of translation on the internationalization of e-commerce and the main problems faced by e-commerce translation. Based on the important role that translation plays in today's e-commerce field, this article emphasizes the importance and necessity of translation in e-commerce and the requirements for translation quality. In addition, this work further explores whether various modern technological tools, such as machine translation and translation memories, can speed up this process and improve the quality of translated works.