This study looks at how FinTech impacts consumer engagement in Jordan’s banking industry. The study’s goal is to explore how the adoption of financial technology products and services impacts customer behaviors, preferences, and satisfaction, with an emphasis on developing methods for traditional banks to improve customer engagement in reaction to these changes. A quantitative method is used, including Structural Equation Modeling (SEM) to investigate the relationships between FinTech adoption and customer engagement using 388 customers’ views from Jordanian commercial banks. The study indicated that FinTech has a positive influence on consumer engagement, with the integration of new technology expected to result in enhanced customer experiences and higher satisfaction. Based on the findings, recommendations could be made for Jordan’s traditional banks to improve their customer engagement methods in light of FinTech innovations. The study extends to the current literature by offering empirical information on FinTech’s role in customer engagement in the context of Jordan’s banking industry.