Another great thing about social media platforms is that they are great tools for freelance translators who want to connect with potential clients and other freelance translators. Considering that over 3 billion people around the world actively use social media, this would be a missed opportunity for freelance translators looking to promote their services. Regardless of the content, you can set up a professional profile on various social media platforms such as LinkedIn, Facebook or Twitter and reach a much wider audience. To start with, it’s worth creating valuable and relevant content that you can share with the social media community (e.g. industry insights or translation tips). Thereafter, it makes sense for freelance translators to join other social media groups or discussions related to their target market or specific area of expertise to actively comment and share insights with the community and, above all, connect with other professionals. When it comes to marketing, freelance translators may want to consider taking advantage of additional features available on major social media platforms. These include paid advertising, which most social media platforms offer. Advertising on social media allows you to reach specific users based on demographic characteristics and interests.