This article locates corporate social responsibility (CSR) initiatives in popular international markets and suggests important and effective ways to integrate global CSR into local contexts. It starts by taking a bird’s eye view of CSR programs and formulating global strategies, creating a need for localization that is critical and beneficial in today’s resourceful and competitive global market. Addressing the complexity of the literature and corporate concerns, the introduction expresses a clear goal and approach to exploring the need for localization of CSR, particularly given its innovative relationship with the global economy and development. In particular, this article disperses and explores five different aspects of CSR localization through various examples, while highlighting the basic strategies and methods for effectively implementing CSR projects in different and equal ways in multiple regions. Concluding remarks encourage a “think local, act globally” approach to adapting to global requirements, breaking down cultural barriers and creating a meaningful and sustainable corporate world.

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Localization of CSR Initiatives: Translating Sustainable Business Practices for International Markets

  • Aladdin Tarawneh

摘要

This article locates corporate social responsibility (CSR) initiatives in popular international markets and suggests important and effective ways to integrate global CSR into local contexts. It starts by taking a bird’s eye view of CSR programs and formulating global strategies, creating a need for localization that is critical and beneficial in today’s resourceful and competitive global market. Addressing the complexity of the literature and corporate concerns, the introduction expresses a clear goal and approach to exploring the need for localization of CSR, particularly given its innovative relationship with the global economy and development. In particular, this article disperses and explores five different aspects of CSR localization through various examples, while highlighting the basic strategies and methods for effectively implementing CSR projects in different and equal ways in multiple regions. Concluding remarks encourage a “think local, act globally” approach to adapting to global requirements, breaking down cultural barriers and creating a meaningful and sustainable corporate world.