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In today's digital era, the significant impact of Information and Communication Technology (ICT) on various commercial sectors is evident, greatly enhancing efficiency and daily life. Business Analytics (BA) has emerged as a key player, revolutionizing industries such as healthcare, finance, retail, and manufacturing with data-driven strategies. Organizations are using BA to streamline processes, innovate products, and improve customer experiences. The primary goal of this study is to conduct a bibliometric analysis to investigate the trends and impacts of BA adoption across different fields. This research is crucial as it provides an in-depth overview of the BA landscape, emphasizing its broad applicability and interdisciplinary nature. The methodology involves a systematic bibliometric review using VOSviewer software version 1.6.20, and data from the Web of Science (WoS) databases. This approach helps identify key trends, major contributors, and significant gaps in BA research, which are essential for guiding future studies and aligning them with industry needs.

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Transforming Industries with Data: A Bibliometric Perspective on Business Analytics Adoption

  • 章节

  • 发表日期：

    2025年

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  • Sulieman Ibraheem Mohammad,
  • Hamzeh Yuosef Alsha’ar,
  • Rania Mohammad Ibrahim Almajali,
  • Aktham Al sarayreh,
  • Adel Ali Yassin Alzyoud,
  • Asokan Vasudevan,
  • Badrea Al Oraini,
  • Ala’a M. Al-Momani,
  • Abdullah Ibrahim Mohammad

摘要

In today's digital era, the significant impact of Information and Communication Technology (ICT) on various commercial sectors is evident, greatly enhancing efficiency and daily life. Business Analytics (BA) has emerged as a key player, revolutionizing industries such as healthcare, finance, retail, and manufacturing with data-driven strategies. Organizations are using BA to streamline processes, innovate products, and improve customer experiences. The primary goal of this study is to conduct a bibliometric analysis to investigate the trends and impacts of BA adoption across different fields. This research is crucial as it provides an in-depth overview of the BA landscape, emphasizing its broad applicability and interdisciplinary nature. The methodology involves a systematic bibliometric review using VOSviewer software version 1.6.20, and data from the Web of Science (WoS) databases. This approach helps identify key trends, major contributors, and significant gaps in BA research, which are essential for guiding future studies and aligning them with industry needs.