Populism, Enemies and Threat Construction, and Otherness: How Populists Use Othering Rhetoric to Get Reelected to Remain in Power. The Case of Viktor Orbán 2028 Election
摘要
Why do some populists get reelected while others fail to do so? Looking into Viktor Orbán’s election in 2018, we will argue that successful populists use Othering rhetoric to create real—or imaginary—existential threats to the “people” based on narratives of crisis that creates anxieties and insecurities in the electorate. In short, they engage in Othering practices in order to mobilize popular support to remain in power and hence build their own legitimacy of protector of the nation in peril. We will show how Orbán used a rhetoric strategy based on the (re)production of a populist logic predicted on an antagonistic divide in the social body that puts the “people” in opposition to the “elites” and any different “Other”.