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This chapter addresses how the identity hegemony supported by Bolsonarism, a movement characteristic of the Brazilian alt-right, operates in street demonstrations through the customization of militants as characters in the universe of superheroes. Populism and superheroes meanings articulated together result in the production of the enemy, which can be delineated through the concepts of moral panic, folk devils and demonization in mirroring the moral euphoria, folk heroes and deification, cycles that political actors face from time to time. The characters Coringa Reaça (Reactionary Joker), the Vampira de Direita (Right-wing Rogue) and the Capitão Brasil monarquista (monarchist Captain Brazil) are brought to the analysis of the logic of Bolsonarism that incorporates its rhetorical forms as interpretive resources applied to Brazilian everyday to produce political positions.

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Superheroes as a Construction of Otherness from Street Demonstrations of the Brazilian Populist Right

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  • 发表日期：

    2025年

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  • Guilherme Smee Sfredo Miorando

摘要

This chapter addresses how the identity hegemony supported by Bolsonarism, a movement characteristic of the Brazilian alt-right, operates in street demonstrations through the customization of militants as characters in the universe of superheroes. Populism and superheroes meanings articulated together result in the production of the enemy, which can be delineated through the concepts of moral panic, folk devils and demonization in mirroring the moral euphoria, folk heroes and deification, cycles that political actors face from time to time. The characters Coringa Reaça (Reactionary Joker), the Vampira de Direita (Right-wing Rogue) and the Capitão Brasil monarquista (monarchist Captain Brazil) are brought to the analysis of the logic of Bolsonarism that incorporates its rhetorical forms as interpretive resources applied to Brazilian everyday to produce political positions.