Green communication is a rapidly developing concept that combines communication principles with the aim of increasing awareness and pro-environmental action. Currently, global environmental challenges are increasing, including climate change, decreasing air and water quality, ecosystem damage, and loss of biodiversity. These problems encourage the need for behavioral changes and collective action to achieve environmental sustainability. Currently, existing green communication includes various initiatives, trends, and practices used by organizations, companies, governments, and individuals to integrate sustainable concepts in the field of information and communication technology (ICT). The conclusion of the research is to illustrate the importance of green communication as an approach that can influence environmental awareness and encourage pro-environmental action. In the context of increasingly pressing environmental issues, effective communication is key to influencing behavior and creating positive change in society.

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Green Communication: A Sustainable Approach to Environmental Awareness and Action

  • Akhmad Yusuf Zuhdy,
  • Ifarrel Rachmanda Hariyanto

摘要

Green communication is a rapidly developing concept that combines communication principles with the aim of increasing awareness and pro-environmental action. Currently, global environmental challenges are increasing, including climate change, decreasing air and water quality, ecosystem damage, and loss of biodiversity. These problems encourage the need for behavioral changes and collective action to achieve environmental sustainability. Currently, existing green communication includes various initiatives, trends, and practices used by organizations, companies, governments, and individuals to integrate sustainable concepts in the field of information and communication technology (ICT). The conclusion of the research is to illustrate the importance of green communication as an approach that can influence environmental awareness and encourage pro-environmental action. In the context of increasingly pressing environmental issues, effective communication is key to influencing behavior and creating positive change in society.