The high number of sentiment analysis systems and applications developed over the last few years provided companies with very sophisticated analysis tools, allowing them to establish preferences, trends and patterns of customer behavior. This is quite important for companies intending to change their way of being, promoting work actions aimed at specific customer segments, to obtain business advantages and improve their image and performance in the market in which they work. In this paper, we present and describe a sentiment analysis system that combine techniques based on ontologies and domain lexicons, to provide relevant indicators to support the evaluation of the degree of user satisfaction and know the influence of each ontological element incorporated in opinion texts in sentiment classification.

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An Ontology-Lexicon-Driven Approach for Refining Sentiment Analysis Processes

  • Francisco Toldy,
  • Orlando Belo

摘要

The high number of sentiment analysis systems and applications developed over the last few years provided companies with very sophisticated analysis tools, allowing them to establish preferences, trends and patterns of customer behavior. This is quite important for companies intending to change their way of being, promoting work actions aimed at specific customer segments, to obtain business advantages and improve their image and performance in the market in which they work. In this paper, we present and describe a sentiment analysis system that combine techniques based on ontologies and domain lexicons, to provide relevant indicators to support the evaluation of the degree of user satisfaction and know the influence of each ontological element incorporated in opinion texts in sentiment classification.