When opportunities to innovate are abundant, organic growth leaders capture better opportunities sooner than their reactive rivals and get them to market faster. These growth leaders have developed formidable capabilities for capturing opportunities, by excelling with three linked processes: searching for potential opportunities, screening these opportunities for their market prospects and fit with the firm’s strategy and capabilities, and then selecting the best alternatives to develop and launch. The searching process is the focus of this chapter, and the following chapter is about how to select the best opportunities.