The article emphasizes the critical importance of creativity within design education, recognizing the need to effectively integrate theoretical concepts with practical application. It aims to address the following question: How can educators actively cultivate creativity among students, particularly within the realm of design? Employing exploratory research methodologies, the article goes through the complexities of creativity within the design discipline, shedding light on its defining characteristics and developmental trajectory. Central to its findings is the recognition of the design process’s unique creative essence, with a particular emphasis on the key role played by visual imagery. Moreover, the article introduces and elucidates three supporting theories – Fun and Play, Failure, and Defamiliarization – which serve as principles for fostering creativity within design education. Furthermore, it proposes practical strategies derived from these theories, with the aim of facilitating creative growth not only within the confines of design education but also extending their applicability to broader contexts beyond the field.