Evaluation of Food Labeling Regarding the Assignment of Trust Judgments by Allergic Consumers
摘要
Despite EU Regulation No. 1169/2011 dictating clearer rules for the declaration of the 14 most common food allergens, consumers with food allergies still face difficulties in interpreting food labeling. This article aims to increase knowledge about the assignment of trust judgments by applying a visual analysis tool to a sample of 195 food items for sale in Portugal. The results indicate the existence of detrimental factors for creating trust judgments in the dimensions of information consistency and credibility, particularly in mandatory information.