This article focuses on the analysis of the role played by the designer, from the articulation, in a historical and social way, of the changes that have occurred in this context. The profession arises in the 1st Industrial Revolution, however, the serialized manufacturing by the capitalist model, resulted in several problems. The production system before was artisanal, which has structurally sustainable characteristics. By removing the worker from the idea of the final product, the position of the operator is created, and with it emerge social problems related to poor working conditions and rural exodus, which resulted in the overcrowding of urban centers and social inequality. Simultaneously, the industrial production mode destabilized local cultures, caused the loss of ancestral knowledge, and harmed the environment. In the current century, movements of collective awareness and activism have emerged, a process described by Albino (2017) as the “new Enlightenment”. In this research two of these movements are addressed, the Slow Movement (Honoré, 2004) and Crafitivism (Fitzpatrick, 2018), which propose a rescue of craftsmanship with the aim of denouncing and placating the consequences of industrial consumption. The critical analysis aims to understand the changes that have corroborated the performance of the designer, permeating the entire production chain and rescuing the contribution of the human hand. The contemporary designer-maker finds, in the advertising decentralization provided by the internet, a new way of presenting his work, where the exchange of information and the transparency of production are made possible in an interactive way, using online social platforms.