Currently, front-of-pack nutrition labels are being increasingly explored due to their pivotal role in addressing the challenges posed by the prevalence of processed and genetically modified foods and consumer misunderstanding of conventional food labels. A literature review was conducted to examine the impact of Front-of-Pack Labels on promoting healthier food choices and enhancing consumer understanding. Additionally, each front-of-pack labelling model was distinguished and analysed, discerning the most relevant design characteristics for guiding consumers. The review included peer-reviewed journal articles and conference papers, published in English, extracted from Scopus and Google Scholar databases. Reports from Governmental entity websites such as the European Commission, were also included. The following keywords were used: “Front-of-Pack Nutrition Labelling” “FOPL,” “Farm to Fork,” “Consumer Perception” and “Food Label”. The search was conducted from April 1, 2024, to May 2, 2024 and preference was given to the most relevant and recent articles, or those that had been cited more frequently. The results suggest that front-of-pack nutrition labels implementation has the potential to influence food choices positively. Labels utilizing color-coded systems and summary indicators are preferred by consumers and are associated with better comprehension of nutritional information. Conversely, labels focusing on specific nutritional details tend to be less effective. Models like the Nutri-Score and Health Star Rating demonstrate the potential to guide consumers toward healthier choices. Design plays a crucial role in the efficacy of front-of-pack nutrition labels and is an essential area for labelling improvement.

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Front-of-Pack Labelling: A Review of Existing Design Approaches

  • Adriana Saraiva,
  • Sílvia Soares,
  • Sérgio Tavares

摘要

Currently, front-of-pack nutrition labels are being increasingly explored due to their pivotal role in addressing the challenges posed by the prevalence of processed and genetically modified foods and consumer misunderstanding of conventional food labels. A literature review was conducted to examine the impact of Front-of-Pack Labels on promoting healthier food choices and enhancing consumer understanding. Additionally, each front-of-pack labelling model was distinguished and analysed, discerning the most relevant design characteristics for guiding consumers. The review included peer-reviewed journal articles and conference papers, published in English, extracted from Scopus and Google Scholar databases. Reports from Governmental entity websites such as the European Commission, were also included. The following keywords were used: “Front-of-Pack Nutrition Labelling” “FOPL,” “Farm to Fork,” “Consumer Perception” and “Food Label”. The search was conducted from April 1, 2024, to May 2, 2024 and preference was given to the most relevant and recent articles, or those that had been cited more frequently. The results suggest that front-of-pack nutrition labels implementation has the potential to influence food choices positively. Labels utilizing color-coded systems and summary indicators are preferred by consumers and are associated with better comprehension of nutritional information. Conversely, labels focusing on specific nutritional details tend to be less effective. Models like the Nutri-Score and Health Star Rating demonstrate the potential to guide consumers toward healthier choices. Design plays a crucial role in the efficacy of front-of-pack nutrition labels and is an essential area for labelling improvement.