The Covers of Annual Reports as a Corporate Communication Instrument

In contemporary society, there is a growing propensity to personalize annual reports by the entities responsible for preparing them, with the aim of generating the desired organizational image in the minds of users. This study aims to explore, deepen and develop the theory, based on literature of this field, to guide the interpretation of visual semiotics present in images of annual corporate reports. To achieve this, a systematic literature review will be carried out using the PRISMA method, to collect and systematize reference publications on this subject in a structured way. This analysis and organization of the literature will allow for theoretical and conceptual discussion, addressing several key issues related to visual perspectives on corporate reporting and accountability. Ultimately, this research aims to enrich the theoretical field related to the management of impressions and images on the covers of annual reports.