Boosting Sustainable Growth with Innovative Intangibles

Innovative intangibles, such as digital trademarks, patents, and advanced technologies like Big Data, AI, and Blockchains, are pivotal in driving sustainable growth for startups. These assets, often embedded from inception, enhance scalability and resilience when integrated into synergistic portfolios and digital platforms. Sustainable growth in today's business landscape demands ESG compliance, emphasizing circular and shared economy models. This chapter explores the multifaceted role of intangibles in enhancing startup valuation, addressing the gaps in traditional accounting practices, and proposing new frameworks that incorporate ESG factors. By leveraging these intangibles, startups can achieve higher valuations, attract ethical funding, and ensure long-term success in a competitive and sustainability-focused market.