In dynamic environments, businesses not only look for sustainable technology solutions, but also for new business model opportunities that management can apply as they move to a more sustainable future. Being embedded in the process of analyzing the status quo and identifying potential improvements of sustainability management, this article focuses on the development of a catalog with circular economy-based business model patterns to provide an overview of universally applicable implementation measures for business model development. For this purpose, four steps were conducted: An extensive literature research to identify a comprehensive collection of sustainable business model patterns with specific emphasis on circular economy, reduction of identified patterns to exclude redundancies and ambiguities, derivation of the influence of these patterns on the elements of the Business Model Canvas—taking into account their impact on environmental sustainability, and a final enrichment with further details for practical application. This includes a definition, benefits, barriers, implementation steps as well as filterable categories for the specific selection of business model patterns. The result is a catalog which provides a valuable resource for businesses looking to adopt more sustainable business practices.

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Business Model Design in Context of Circular Economy

  • Benjamin Gellert,
  • Henry Nicolai Buxmann,
  • Ronald Orth

摘要

In dynamic environments, businesses not only look for sustainable technology solutions, but also for new business model opportunities that management can apply as they move to a more sustainable future. Being embedded in the process of analyzing the status quo and identifying potential improvements of sustainability management, this article focuses on the development of a catalog with circular economy-based business model patterns to provide an overview of universally applicable implementation measures for business model development. For this purpose, four steps were conducted: An extensive literature research to identify a comprehensive collection of sustainable business model patterns with specific emphasis on circular economy, reduction of identified patterns to exclude redundancies and ambiguities, derivation of the influence of these patterns on the elements of the Business Model Canvas—taking into account their impact on environmental sustainability, and a final enrichment with further details for practical application. This includes a definition, benefits, barriers, implementation steps as well as filterable categories for the specific selection of business model patterns. The result is a catalog which provides a valuable resource for businesses looking to adopt more sustainable business practices.