Disruptive Technology’s Transfer Between Organizational Units: The Role of Corporate Headquarters

This qualitative study examines how the increasing adoption of artificial intelligence (AI) influences organizational design, particularly within corporate headquarters (HQs) during digital transformations. The primary thesis is that AI adoption reshapes HQs by enhancing their dual roles in integration—coordinating and guiding business units—and entrepreneurship—identifying and leveraging new business opportunities. This exploration reveals key challenges in transferring knowledge between HQs and business units and provides actionable recommendations to mitigate negative externalities. Overall, the study clarifies the contextual and structural impacts of AI on modern organizations, making these complex changes more understandable and manageable.