Ethics in the Use of Artificial Intelligence in the Media

The use of artificial intelligence and robotics in the media is no longer a novelty and is rapidly entering all areas of life, including the media. Now, a robot can replace the news anchor, the moderator of TV shows, and more. Artificial intelligence can write the text of a news story, select news sources, and also edit the footage of a television news report. Is it ethical for the public to be informed by a robot or artificial intelligence machine? To what extent is it moral and acceptable to use artificial intelligence technology and robotics in the production and serving of news content? A declaration of authorship, indicating that the content was created by artificial intelligence or a journalist, would be one of the ethical solutions, but not everyone can be transparent and conscientious. The use of artificial intelligence also brings a series of ethical and moral implications to the media, which you need to anticipate so that tomorrow does not return to us as a boomerang. This urgent need has prompted various governance proposals, including the “OECD Recommendation on Artificial Intelligence” in 2019. In 2022, the United Nations member states published the “Principles for Ethical Use of Artificial Intelligence in the United Nations System.” In 2021, UNESCO also published the “Recommendation on the Ethics of Artificial Intelligence,” and the EU has established the European Group on Ethics in Science and New Technologies. But these initiatives need to extend to lower levels of governance as well, and the establishment of ethics committees on the use of artificial intelligence in media and beyond should be undertaken by every state.