Introduction: Virtual reality (VR) sports games have gained prominence as both a novel form of entertainment and an effective tool for rehabilitation and fitness. VR technology has revolutionized sports by offering immersive environments that enhance training, performance analysis, and user engagement. Despite numerous studies confirming the effectiveness of VR in improving physical abilities, understanding user experience (UX) remains crucial for optimizing these systems for usability, satisfaction, and effectiveness. This study aims to explore an augmented motion representation learning framework based on VR sports game review data to empower UX research in VR sports applications. Methods: To analyze user experiences in VR sports games, we collected a comprehensive dataset of user reviews from the Steam platform, focusing on VR sports games. The dataset included 1,803,946 reviews from 1,512,851 unique users, filtered to 306,001 reviews for 354 VR sports games, dating from 2010/10/19 to 2024/05/14. We employed the DeepCoNN model, a deep cooperative neural network, to generate vector representations for users and games. This model consists of two parallel neural networks: one learns user behaviors from reviews, while the other learns item features from related reviews. By integrating these networks, the model overcomes the sparsity problem and incorporates review information to provide better recommendations. Additionally, we constructed a motion glossary based on the KIT Whole-Body Human Motion Database to enhance the extraction quality of user body-motion features. Results: The DeepCoNN model was trained for 300 epochs, achieving a final mean squared error (MSE) of 1.975 on a test set comprising 10% of the dataset for training. The analysis revealed significant user behaviors and preferences clusters, demonstrating the model’s effectiveness in capturing complex interactions. For instance, in the game “Crazy Kung Fu,” the model successfully extracted body-motion features, identifying personalized patterns of user interactions. Augmented semantic networks provided a detailed understanding of user behaviors and preferences, enabling the identification of motion clusters such as inspect-nod-pick-shake and diagonal-hold-rotate-swim. Conclusion: Our findings validate the applicability of the DeepCoNN model for VR game review data, offering a robust framework for understanding and improving UX in VR sports applications. By leveraging big data from user reviews, we can comprehensively understand user experiences, complementing traditional laboratory-based methods. The augmented motion representation learning approach facilitates personalized recommendations and motion feature extraction, proving particularly valuable when review data is limited. Future research will focus on training conversational embodied agents using deep learning models and body-motion description datasets to enhance personalized virtual sports coaching services, thereby improving users’ VR gaming experiences.