In the competitive world of manufacturing, where profit margins deteriorate over time, service infusion might be a way to help a business turn in the right direction. This chapter briefly explains the concepts of servitization and service infusion, before identifying service growth opportunities and obstacles. From a strategy-based perspective, we present a conceptual model that evaluates the current and future growth potential of the service business. We identify four specific service growth strategies and illustrate them through business cases. The service growth strategies represent physical services (free-to-fee and ownership change) and digital services (remote and upgrading).