Customer data or so called personal data has play an important role in nowadays business. Tremendous business strive to gather and analyze such data for their business growth which make customer privacy at risk in many perspectives. In order to regulate such risk, government of many countries begin to impose personal data privacy protection law which on the other hand caused difficulties for business to enlarge an insightful data. Studying about customer perceived value to voluntary give away their data is one of the key for gaining competitive advantage and to success in understanding customer and market insight in the real world. By simulate membership platform and let our sample engage and giving value through membership reward for their personal data, hence, it will convince business including managerial decision to convince and balance between personal privacy and business growth which also enhance the economic in the big picture.