Peer-Led Digital Transformation in Higher Education: Insights from the Excellence Pathway and the Master’s in Communication and Digital Transformation Programs

Digital transformation has become essential for companies and organizations to remain competitive in a constantly evolving world. Acquiring relevant skills and adapting to new paradigms are critical for professionals, particularly in the field of communication. This chapter explores the role of peer coaching in facilitating digital transformation, focusing on the Excellence Pathway and Master of Communication and Digital Transformation programs at Mohammed Premier University in Oujda, Faculty of Letters and Human Sciences. The implementation of peer coaching is analyzed to understand its impact on collaborative and contextual learning among students with diverse specialized backgrounds. Research supports peer coaching as an effective tool for developing digital skills and promoting interactive and motivating learning. This chapter highlights the significant benefits of peer coaching, including enhanced interactivity, trust among peers, and motivation, while acknowledging the challenges that need to be addressed. The findings provide valuable insights for institutions and businesses aiming to integrate peer coaching into their training programs to support digital transformation.