Increasing global stakeholder interest in sustainable business practices has led to heightened demands from stakeholders for companies to disclose the environmental impacts resulting from business activities. As a result, companies that use artificial intelligence have begun giving inaccurate sustainability reports in their corporate communications; nevertheless, this has increased the provenance of many challenges. This study aims to explore the dark side of artificial intelligence in green marketing within companies. Qualitative research was carried out through a series of interviews with Tunisian company managers. Five key themes were identified: greenwashing, deepfake, data management, privacy risk, and overconsumption. The results provide a basis for future quantitative research and offer valuable insights for practitioners tasked with navigating the intersection of Artificial intelligence and green marketing.