This study presents a modeling proposal for knowledge construction with strategies enabled by Generative Artificial Intelligence (GEN-AI) by ChatGPT. The modeling was tested (for illustrative purposes) in an MBA course in Technological Innovation Project Management/Environmental, Social and Governance (ESG) Module (online) at a Public Higher Education Institution (HEI) in Brazil. This study fills a gap in the literature and makes significant contributions: (a) it suggests a model for the construction of knowledge; (b) serves as a guide for educators and managers in choosing strategies for training professional skills; c) sheds light for educators and managers who intend to move forward with the adoption of teaching-learning strategies enabled by GEN-AI/ChatGPT guided by learning styles; (d) expands the Socio-Constructivist Theory on teaching strategies. Thus, the findings of this study suggest that it is worth adopting ChatGPT to enhance teaching and learning strategies to develop professional skills; and in this way, this tool can become a strategic priority for organizations that intend to advance with Sustainable Development Goal (SDG) 4: Quality Education.