Catalysts Driving the Integration of Artificial Intelligence (AI) in Project Management: An In-Depth Exploration with a Focus on the Moroccan Context
摘要
The field of artificial intelligence (AI) is currently growing by leaps and bounds. It is playing an increasingly important role in a variety of fields. The deployment of these technologies in the field of project management presents numerous advantages and opportunities to be seized, but also risks and challenges on several levels. With this in mind, the aim of this paper is to explore the different facets of project management linked to artificial intelligence applications in the Moroccan context. Accordingly, we aim to conduct semi-structured interviews with a sample of twenty-five Moroccan project managers in various business sectors. To analyze these results, a qualitative methodological approach of an exploratory nature was employed, assisted by Nvivo analysis software (version 12.0). The results of the study show that AI use is still very limited in the Moroccan context. Also, the result of this study present a number of catalysts driving AI adoption. This will contribute to existing knowledge in the area of the innovation of AI especially in the context of Moroccan project management.