Cookbooks involve personal, social, and cultural practices that created a large editorial mass market with food being recorded in several conventional publishing formats, alongside the channels and platforms used to circulate content. Together with handwritten cookbooks and print magazines, nowadays new branches powered by the internet also cover food tv channels, blogs, recipe platforms, podcasts and more recently food apps and subscription newsletters, not to mention the digital form of print cookbooks, the e-cookbook. This paper uses this overlapping territory (and the gap between print and digital) as motivation to analyse selected Portuguese cuisine cookbooks, taking the national food scene to discuss the cookbook phygital experience. Complementarity between physical and digital versions of products with different user experiences show an appetite for cookbooks with content made available on multiple media, in joint formats and on different platforms. The concept of phygital offers a specific approach to understand the cookbook market dynamics where the coexistence of different food-related mediascapes reveals a “pluriverse” that characterises the phygital cookbook experience in the present. The increase of interactive features and multimedia content which allow for extra personalization and customization provide a more engaging and immersive experience for the cookbook reader in the future.