The Role of Artificial Intelligence in Enhancing User Experience in Information Systems for E-Business: An Applied Study on Jordanian Commercial Companies
摘要
The primary objective of this research is to investigate the impact of artificial intelligence on enhancing the user experience in information systems for e-business within Jordanian commercial companies. Through the utilization of a descriptive-analytical approach, the statistical data has unveiled a noteworthy role played by data analysis in augmenting the user experience in electronic business information systems. By delving into user needs, preferences, and behaviors, data analysis empowers system developers and designers to optimize and refine the system according to these specific requirements. As a result, data analysis holds immense potential in elevating the user experience and bolstering system performance on a broader scale. The research proposes that when it comes to software development, it is advisable to integrate approaches and strategies that focus on enhancing the overall user experience. It is crucial for applications to be designed in a manner that is user-friendly and allows for effortless navigation. Moreover, those same applications need to have arrestingly engaging and interactive interfaces. They need to deliver optimal responsiveness and reliability of service.