The Role of Transformational Leadership in Promoting Human Resources Performance During the Corona Crisis: A Case Study in the Jordan Telecom Company (Orange)
摘要
This study aims at identifying the role of the transformational leadership in promoting the performance of human resources during the Corona crisis (Covid19) in the Orange Jordan telecommunication company. The study relied on the descriptive analytical approach. The study community consists of (490) male and female employees from Orange Jordan, the General Administration, and the size of the sample is (231) employees, as the proper type of sample. The statistical Package for the Social Sciences (SPSS) is used to analyze data. The study concluded that the transformational leadership has a role in promoting the performance of human resources among the employees of Orange Jordan, and that there is a positive correlation, to higher the application of transformational leadership the more positively it would reflect on the performance of human resources, and that the level of transformational leadership application among the employees of the Orange Jordan company is average. The study recommended that the management adopts a plan to raise the level of applying transformational leadership in the company, provided that they take into account its ability to face crises and challenges. The study also recommends identifying the most important obstacles facing the company in applying the concept and principle of transformational leadership.