The article attempts to determine the effects of the digital marketing transformation on customer production adoption. The study examined several dimensions E-communications, E-Competitions, E-Customers Attraction, E-expansion, E-Promotion. Data was gathered through a survey from a sample of consumers of the factory in Amman. The study used Amos to examine the data. The findings indicate that the level of digital marketing transformation in the Madrid factory is high with an arithmetic mean (3.85). The study made recommendations, the most important of which is that the elements of customer’s adoption have an impact on online shoppers; therefore, the company should take into consideration the elements of social media in order to improve their business.