Innovative Business Model Strategies for Finpay Billing Services at PT Finnet Indonesia: A Business Model Canvas Approach

The study examines PT Finnet Indonesia, a leading player in Indonesia’s fintech sector, and its Finpay Billing product. The research aims to optimize the company’s strategies to capitalize on strengths, mitigate weaknesses, exploit opportunities, and counteract threats. It emphasizes the importance of strategic agility and adaptability in the fintech industry. The research provides practical insights and recommendations for enhancing the competitiveness of Finnet Indonesia’s Finpay Billing product. By integrating the Business Model Canvas (BMC) and SWOT frameworks, the study offers a holistic strategic analysis and formulation approach, equipping Finnet Indonesia with the necessary tools to thrive in an increasingly competitive marketplace. The findings aim to inform strategic decision-making processes within Finnet Indonesia and inspire similar endeavors in the broader business strategy and innovation context.