Business Strategy Development Using SWOT Analysis, Competitive Profile Matrix (CPM), and Analytic Hierarchy Process (AHP) Methods (Case Study at PT Finnet Indonesia: Finpay Money)

This research aims to develop the organization’s business strategy using three different analysis methods: SWOT Analysis, Competitive Profile Matrix (CPM), and Analytic Hierarchy Process (AHP). SWOT Analysis is conducted to identify company’s strengths, weaknesses, opportunities, and threats. The CPM method is used to evaluate the company’s competitive position compared to major competitors in the industry. Furthermore, AHP determines the priority of strategies resulting from SWOT Matrix. This study was conducted at PT Finnet Indonesia, a company in the financial technology (fintech) industry. Data were collected through forum group discussion (FGD), interviews, and documentation studies, involving company management and industry experts. The results are expected to provide recommendations for determining appropriate business strategy adjustments for PT Finnet Indonesia, as the owner of Finpay Money product. In this research, a variable operationalization process that fits is used with the expectation of digging deeper into the variables that shape the electronic money industry in Indonesia so that it will contribute more to an academic context.