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The Creativity Economy, also known as the Orange Economy, is the reciprocity of inventiveness with trademark, comprehension, and mechanization. Creative industries are the backbone of creative cities that promote the holistic well-being of society. The United Nations Educational, Scientific and Cultural Organization (UNESCO) founded the Creative Cities Network (UCCN) in 2004 to enhance international unity within and between cities worldwide to promote equality and harmonize living. The network connects cities from all global regions, each with geodemographic, economic, social, cultural, and environmental characteristics. The common goal is to put culture and creativity at the heart of their urban development plans according to the United Nations 2030 Agenda for Sustainable Development, particularly Goal 11, which will eventually answer Goal 1. There are over 300 creative cities across 90 countries. However, only three areas in the Philippines are recognized as creative cities—Baguio, Cebu, and Iloilo—which were granted accolades in 2017, 2019, and 2023, respectively. Despite the country being home to innovative and visionary minds across its 3 main islands, 18 regions, 81 provinces, and 145 cities, creativity is observed to be compartmentalized. The paper assessed how the existing architecture played a role in the bid to become a creative city. It further traced the development of the two creative cities and identified the process other cities in the Philippines can utilize to develop an Orange Economy. This study reveals that global and local creative industries were resilient during the pandemic. Furthermore, architecture plays a pivotal role in creative cities, as seen in Baguio and Cebu, where cultural preservation and contemporary designs are jointly uplifted. Baguio’s dispersed and Cebu’s clustered creative architectural topographies influence the storytelling of creative spaces, contributing to a unique creative identity. These architectural strategies and proactive institutional policies can guide future bids for successful UCCN membership.

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The Formation of the Creative Cities in the Philippines: A Journey Toward an Orange Economy

  • 会议论文

  • 发表日期：

    2025年

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  • Jocelyn Rivera-Lutap,
  • John Benedict Castillo,
  • Deon Franchezka Pineda

摘要

The Creativity Economy, also known as the Orange Economy, is the reciprocity of inventiveness with trademark, comprehension, and mechanization. Creative industries are the backbone of creative cities that promote the holistic well-being of society. The United Nations Educational, Scientific and Cultural Organization (UNESCO) founded the Creative Cities Network (UCCN) in 2004 to enhance international unity within and between cities worldwide to promote equality and harmonize living. The network connects cities from all global regions, each with geodemographic, economic, social, cultural, and environmental characteristics. The common goal is to put culture and creativity at the heart of their urban development plans according to the United Nations 2030 Agenda for Sustainable Development, particularly Goal 11, which will eventually answer Goal 1. There are over 300 creative cities across 90 countries. However, only three areas in the Philippines are recognized as creative cities—Baguio, Cebu, and Iloilo—which were granted accolades in 2017, 2019, and 2023, respectively. Despite the country being home to innovative and visionary minds across its 3 main islands, 18 regions, 81 provinces, and 145 cities, creativity is observed to be compartmentalized. The paper assessed how the existing architecture played a role in the bid to become a creative city. It further traced the development of the two creative cities and identified the process other cities in the Philippines can utilize to develop an Orange Economy. This study reveals that global and local creative industries were resilient during the pandemic. Furthermore, architecture plays a pivotal role in creative cities, as seen in Baguio and Cebu, where cultural preservation and contemporary designs are jointly uplifted. Baguio’s dispersed and Cebu’s clustered creative architectural topographies influence the storytelling of creative spaces, contributing to a unique creative identity. These architectural strategies and proactive institutional policies can guide future bids for successful UCCN membership.