Strategic Communication in Transformation

The article features a dynamic interview on the role of strategic communication in organizational transformation. Professors Pia Sue Helferich and Thomas Pleil discuss how strategic communication aids executives in managing transformation by involving stakeholders and organizing acceptance and support. Helferich, an expert in organizational communication and public relations, and Pleil, specializing in online PR and sustainability communication, share insights from their decade-long collaboration. Their discussion emphasizes the practical applications of strategic communication in digital transformation and knowledge transfer projects with small and medium-sized enterprises.